Here are some tips to help
you select the best domain name for your site:
Keep it short
The shorter, the better. It’s best to keep your domain name less than
20 characters if possible. A shorter name is easier for people to remember
and it also reduces the likelihood that your visitor will mistype it or
spell it wrong. For example, BuyIt.com has a lot less chance of being
mistyped than isellthispleasebuyitnow.com.
Keep it sweet
The more memorable the name, the easier it is for people to remember.
You can have the best site in the world, but if people can’t remember
your domain name it will cut down on your return visitors. It’s hard enough
to get traffic on the web without losing visitors that want to come back
but can’t find you.
Keep it simple
Make sure the domain name is easy for people to spell. Don't spell words
unusually. Unless you have incredible branding, people will type in the
common spelling of your domain and your competition will get visitors
who were looking for you. For example, BlueRight.com is much better than
BluRite.com.
Choose
a domain name that reflects your business
Don’t just choose a random name. For example, if you sell dog supplies,
you should choose a name that has the word "dog supplies” in it such
as YourDogSupplies.com. Or, your domain name should refer to dogs in some
way, like Woof.com. The former will help you in the search engines. The
latter will be memorable.
Avoid hyphens
if possible
If you tell someone to visit your site named "luxury” "hyphen"
"bedding" "dot" "com," you can’t expect them to remember to type
luxury-bedding.com. Odds are they won’t remember the hyphen. Only if you
are strapped for name ideas or if your hyphenated alternative is much
shorter than other available choices should you settle for hyphens.
When in doubt,
choose a .com If you are debating between several different domain names, go with
the .com. It’s what most people think of when they are typing in a domain
name.
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